Ever since her breakthrough, Loreen has spellbound audiences with her incredible vocals, moving lyrics and unique artistic expressions. As she now enters a new chapter musically, she’s doing it with a clearer vision than before: to continue building bridges between different cultures, beliefs and traditions.
For this new chapter Loreen’s allowed herself to play with her own artistry more than ever. The contrasts that have characterised her as an artist, where male meets female, and where her Moroccan Berber influences meet modern electronic production.
In May 2022, the world got its first taste of Loreen’s new musical direction, when Loreen released her new single, Neon Lights, a bombastic electropop track with swirling synth loops. Loreen’s new music that will be released successively throughout the year, has a harder electronic sound, inspired by how she has structured her live shows in recent years.